The Truth About Modern Advertising
Ads Are Everywhere. Customers Are Harder to Find.
People have gotten good at ignoring ads. They scroll past, tune out, and actively distrust anything marked "sponsored." Meanwhile, costs keep climbing and competition gets fiercer. Most businesses feel like they're shouting into the void, and paying a lot of money to do so.
Here's what we've learned: One platform isn't enough anymore. Your customers check Google, scroll Instagram, watch YouTube, and read Yelp reviews - all before making a decision. If you're only advertising in one place, you're missing most of the conversation.
We build campaigns that show up where your customers actually spend time. Not with the same recycled ad everywhere, but with messages crafted for each platform. Because what works on Google doesn't work on TikTok, and what works on Facebook might annoy people on LinkedIn.
Why Most Ad Campaigns Fail
They're Built Once and Left to Die
Launch a campaign and check back monthly? That's not management, that's neglect. The first month of any campaign requires daily attention. The first 90 days need constant refinement.
We've inherited accounts spending thousands on competitor names as keywords. On clicks from different states. On people searching for services they don't even offer. All because someone set it up and walked away.
Real optimization means:
- Checking daily during launch (yes, daily)
- Refining twice weekly for the first 90 days
- Testing constantly. New audiences, new messages, new approaches
- Actually reading the data, not just reporting it
This isn't about being obsessive. It's about respecting your budget.
How We Approach Your Campaigns
Different Platforms Need Different Strategies
Google: People searching with intent. We match their specific needs with specific answers.
Facebook/Instagram: People browsing and discovering. We create content that feels native, not invasive.
YouTube: People learning and researching. We tell stories that build trust before asking for action.
LinkedIn/Nextdoor/Yelp: People seeking credibility. We showcase expertise and local connection.
Your business might need all of these. Or just two. We test small, learn fast, and scale what works.
What You Can Expect From Us: Obsessive Attention to What Actually Matters
Week One:
Daily campaign monitoring. Immediate cuts to wasteful spending. Foundation building.
Month One:
Continuous testing of audiences, messages, and platforms. Real data, real adjustments.
Month Three:
Refined strategy based on what YOUR market responds to, not industry averages.
Always:
Direct access to the person managing your campaigns. Clear explanations of what's working and why.
Never:
Set-it-and-forget-it laziness. Cookie-cutter templates. Vanity metrics that don't mean anything.
Transparent, Flexible Marketing
That Grows With Your Business
Single Service
Be found everywhere your customers are looking, not just on Google.
- One primary service with our full attention
- Monthly strategy discussions
- Detailed performance insights
- No long term contracts
- Direct communication with us
Two Services
Our most popular plan. Designed for businesses ready to grow quickly.
- Two complementary services working together
- Design project at sign up
- Monthly performance reporting
- Free website hosting ($95 value)
- Best for Paid Search and Visibility
Three Services
Comprehensive marketing solution for maximum visibility
- Three integrated services
- Free website hosting ($95 value)
- Weekly strategy alignment
- Flexible service swapping as needs change
- Cross-channel campaign coordination
Website Design
Professional 7-page website designed to convert visitors into customers
- Conversion-focused design built on Webflow
- Mobile optimization and SEO fundamentals
- Content creation assistance
- 30 days of revisions after launch
- Hosting available separately or included with 2+ services
Ready to Talk Over a Cup of Coffee? It's On Us
