Illustration representing Alien Artisan's specialized marketing services for various local business industries including dental, medical, home services, and professional services

Salons

Your salon deserves more than generic beauty marketing that could belong to any strip mall location. You've built loyal relationships and perfected your craft—but online, you're invisible. Maybe your marketing agency keeps pushing discount promotions that attract the wrong clients. Maybe they post the same tired "transformation Tuesday" content that gets lost in the feed. We know established salons face unique challenges: competing against both budget chains and Instagram-famous stylists while maintaining the personal touch that built your business. It's time for marketing that shows what makes your salon special.

Discount-driven marketing attracts one-time clients. Groupon refugees and price shoppers don't become the loyal, full-price clients who sustain your business.
Your stylists' work deserves better than stock photos. Generic beauty images don't showcase your team's actual talent or your salon's real personality.
Social media posting without strategy wastes time. Random before-and-afters without proper captions, hashtags, or timing won't build your book.
New talent platforms are stealing your clients. While you're relying on walk-ins, apps and booking sites are making it easier for clients to shop around.

Today's salon clients discover and choose differently.

Instagram is your new storefront window

Potential clients scroll through your feed before they ever set foot in your salon. They're looking for consistent style, recent work, and a vibe that matches what they want. Outdated photos or sporadic posting makes you look closed.

Reviews matter more than your years of experience

A salon with 15 years in the community can lose to a new studio with better online reviews. You need strategies to turn happy clients into vocal advocates across multiple platforms.

Retention requires connection beyond the chair

Clients who only hear from you when they're overdue for a service will eventually try someone new. Strategic email and text campaigns keep you top-of-mind between appointments.

Your team's individual brands affect your salon's success.

Whether stylists are building their own followings or representing your brand, you need cohesive strategies that benefit everyone while protecting your business.

We understand the realities of salon marketing.

We've worked with established salons competing against Instagram-famous independents, booth rental studios, and budget chains. We know you can't outspend franchise marketing budgets, but you can outmaneuver them with authentic content and strategic positioning. From showcasing your team's real work to building retention programs that actually get used, we create marketing that attracts clients who value skill and relationships over rock-bottom prices.

Ready to fill chairs with your ideal clients?

In a world of app-based booking and instant price comparisons, established salons need marketing that emphasizes value beyond the service menu. We create campaigns that showcase your expertise, build genuine connections, and attract clients who become advocates for your business. We only work with one salon per area—when you partner with us, you're getting strategists who understand both the art and business of beauty. Together, we'll build marketing that's as polished as the experience you provide.

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